Design & Art direction, concept developmenT & websites
Briefing: A hospitality organization in Het Gooi asks me to create a presentation that makes the concept for a care hotel tangible.
Execution: I designed three large format concept brochures that have been presented to local government, the municipality of Hilversum.
Briefing: give ideas for a layered identity of a new concept coffee shop in Amsterdam.
Execution: I created a concept design, consisting of mood boards showing different skins that give the coffee franchise a higher, more creative profile.
Briefing: design a mailing to promote the new collection of a fashion retailer in Haarlem.
Execution: I created an exuberant fold-out flyer that directly conveys the added emotional value of the A-brands.
Briefing: design different school guides that emphasize the feel & look of the specific schools. Follow up e.g. for Open Days.
Execution: I have designed a style, tailor made in terms of imagery and layout to the level and character of these schools.
Briefing: please advise how the design grid of a website can be better geared towards the specific briefing from the client.
Execution: with the use of varies examples, I brought out the essence of the actual briefing of the client.
Briefing: supervise the necessary proceedings for the successful introduction of a new corporate identity.
Execution: Besides the design, I guided the internal departments towards a comprehensive, successful implementation of the new image. .